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Enrique Santos and Joe Ferrero, achieved national and international notoriety when on June 18, 2003 they prank-called Venezuelan president Hugo Chávez, which brought them plenty of press. They later used the same technique to prank call Cuba’s then-President Fidel Castro, the more notorious and more better known of the pranks. Zol 95.7 is a radio station owned by SBS.
Task
Spanish Broadcasting System, Inc. the largest Hispanic radio broadcasting company in the United States came to us to handle their account. We created multiple campaigns, promos and television spots for most of their stations and affiliates.
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